The World s Most Favorite Drink Essay - 1623 Words

Plants have existed since the dawn of time and have played important roles in human lives. Plants are used as medicines, food sources, building materials, clothing, dyes, paints, inks, papers, fertilizers, pesticides, lubricants and much more. One of the most used plant is Coffea Arabica, commonly known as coffee. Coffee is the world’s most favorite drink and the most important commercial crop plant. People drink coffee to relieve mental and physical fatigue and to increase mental alertness. Coffee is also used to prevent Parkinson s disease, gallstones, type 2 diabetes, gastrointestinal cancer, lung cancer, and breast cancer. Other uses include treatment of headache, low blood pressure, obesity, and attention deficit-hyperactivity disorder (ADHD). It is scientifically known as Coffea Arabica L. It name is derived from the domain Eukaryota, Plantae kingdom, Magnoliophyta phylum, Magoliopsida class, a subclass of Asteridae, Rubiales order, a member of the Rubiaceae family, genu s Coffea L and the specie name being Coffea arabica. I choose to write about Coffea Arabica L because of its use in the everyday human life. Coffee is use every day by 83% adults in the United States. Coffee sales are increasing 20% revenue per year and account for nearly 8% of the 18 billion dollars in the United States coffee market. Despite the many side effects of coffee on the human body, it doesn’t affect its consumption. The older an adult become, especially from age 18 – 39 due to load ofShow MoreRelated Alcohol and its Effects on Social Behavior Essay examples1093 Words   |  5 Pagescharacter David Bourne especially seems to have one or two drinks often before ordering food when out at the French cafà © near their hotel, regardless of the present time of day. The behavior of these characters, by modern society’s standards, places them in a class of heavy social drinkers, but this may not have been Hemingway’s intention at the time when the n ovel was written. It is most appropriate, therefore, to discuss the specific drinks mentioned in the text independently of the specific situationRead MoreDia de Los Muertos965 Words   |  4 Pagestell you about a famous, yet kinda eerie celebration that takes place in mexico. This is a tradition celebrated by the Mexican Natives, most Mexican Americans (including myself) don t even acknowledge this day, unless they happen to be visiting mexico at the time of this event. Foreigners have more trouble understanding Dia de Los Muertos than any of Mexico s other celebrations. At first glance, they see Day of the Dead decorations which are colored paper garlands, little skeletons performingRead MoreCoke And Pepsi : The World War Two Era And The Present Day1679 Words   |  7 PagesSomewhere in between the post world war two era and the present day, Coke and Pepsi have elaborated and revamped what is and was advertising. Styles of ads have changed dramatically from what was deemed morally acceptable to what is seen as uncontroversial. Coke and Pepsi have been battling it out for some time in order to win the war of who can sell the best can of poison. People think of the tasty, sweet, and desirable drink as nothing more than a healthy dose of the daily sugar intake. Even backRead MoreAdvertisement Analysis: Red Bull1190 Words   |  5 Pages There are many different advertisements out their in the world today. From buses and billboards to You Tube, Face book, and Twitter, they surround us and are scene every day. There are also so many different kinds of advertisements that are for cars, drinks, foods, restaurants, schools, sports, music, and etc. But the advertisements that gets my attention the most is Red Bull. The reason for that is because they have so much action in their commercials and so many different kinds of sportsRead MoreMy Experience At Bluefield State College983 Words   |  4 PagesThe world consists of many different cultures and ethnicities. One of the bests things about living in America is getting to see almost every difference first hand even if you do live in Princeton, WV. I didn’t see as many cultural differences until I started to attend college at Bluefield State College. But that isn’t where I met Eduardo Henrique Pereira. We met playing soccer on my old high school’s so ccer field one sunny afternoon. He is from San-Paulo, Brazil and currently attends Princeton SeniorRead MoreMarketing Strategy Of Coca Cola956 Words   |  4 PagesIntroduction Coca-Cola, the most popular all over the world. The annual sales of about 300 million bottles and it was one of the largest beverage company in the world today. However, since after the birth of Pepsi, more than half a century, the two companies have been carrying on the competition. They turn adverse factors in market development, seeking opportunities, become favorable factors, adopt feasible marketing strategy, etc are a huge success, finally become a remarkable marketing competitionRead MoreInteresting Facts About South Korea1338 Words   |  6 PagesInteresting facts about South Korea. Interested to learn some fun facts about South Korea? 1.The number â€Å"4†³ is considered extremely unlucky, to the point where most buildings in Korea do not have a 4th floor. This is actually true in many parts of Asia because the number four is a homonym with the word death in Chinese. For this reason, many countries in Asia consider the number to be extremely unlucky. So much so that many hotels skip the fourth floor. 2. In Seoul, Taxi’s are color coded.Read MorePublicizing Information in Propaganda Techniques831 Words   |  3 Pagescommercial by Britney Spears is a testimonial propaganda because the famous musician may not necessarily be great consumer of PepsiCo drinks. The glittering generality technique is also an approach that has widely been embraced by several leading corporations in their advertisements. It is considered as one of the oldest propaganda techniques that have existed in the business world for a more than a century. The technique paints an enticing picture of the subject of advertisement that does not necessarilyRead MoreVision And Mission Of Starbucks Essay1235 Words   |  5 Pagesand Mission Statements McDonalds is the largest fast-food chain, which serves more than 160 countries in the world. The firm grew gradually in the last two decades in terms of market shares, revenues, and its franchise restaurants in the United States and worldwide. Furthermore, the fast-food chain believes that its mission and vision statements will provide and demonstrate the firm?s belief, philosophy, culture for its customers and stakeholders in the long-term. Regarding Starbucks, is theRead MoreMcdonald s Of Informal Eating Out ( Ieo ) Segment ( Restaurant Industry )1079 Words   |  5 PagesMcDonald’s is operating in Informal Eating Out (IEO) segment (restaurant industry) and though it is the top brand in the world, year 2014 was difficult for the company. The global sales of the company dropped by 1% and operating income decreased by 4% (McDonald’s, Annual report, 2014). Company’s brand image was negatively reported for unhealthy food and obesity among its consumers. Compan y is taking initiatives to improvise its menu, quality of food and the source of it. In a way, company is also

Rights of Juvenile Delinquency Essay - 1374 Words

Rights of Juvenile Delinquency couldn’t be as fair as it is today without the efforts made by reformers throughout history. During the late 18th and early century youths committing crimes has little to no rights given. Children as young as 7 years old can be put and trialed as an adult even have a chance with the death penalty. These punishments where so outrageous that even if you spoke against your parents’ wishes you will be put in jail. Something needed to be done about these cruel treatments for a child at such a young age who may or may not know right from wrong. The victims had the questions, the government had both the power and most importantly the resolution. It was not only the right but also the responsibility for the people†¦show more content†¦A prisoner became qualified for release when had obtained the required number credits which interpreted for good behavior, hard work, and study but they could be denied or subtracted for misconduct .The mark system symbolized the opposite â€Å"let the punishment fit the crime† theory of correction and presaged the use of indeterminate sentences, individualized. treatment,and prarole.All together it emphasized training and performance as the chief mechanisms of reformation. Another Penal reformer named Thomas Eddy he advocated moral uplift of blacks, the poor, and other unfortunates. In 1873 this characteristics Impulse him to have interest in penal reform which he wanted to put an end to branding, solitary, confinement, whipping posts, and pillories, Eddy had served on the prison reform commission and helped Senators like Philip Schulyer and Ambrose Spence to draft the penitentiary reform bill that became a law in 1796.His penal legislation authorized two state penitentiaries in Canada and New York City, John Augustus known as the â€Å"Father of Probation. â€Å"He persuaded the Boston Police Court to release an adult drunkard into his custody rather than sending him to prison. His efforts at reforming his first were not only successful he convinced the court to release other offenders under his supervision. His efforts and title did not come easy because they were resisted by people like the police, court clerks,and etc who only made money when offenders were incarcerated.Show MoreRelatedJuvenile Crime Paper1080 Words   |  5 PagesJuvenile Crime Paper Malina Wiese CJS/200 December 9,2012 Juvenile Crime Paper Juvenile Court is a tribunal having special authority to try and pass judgments for crimes committed by children or adolescents who have not attained the age of maturity, generally defined as persons under the age of 18 and above the age of 10. Adult Court is a court of law where adults can be tried, and if convicted, face adult punishment such as probation, adult prison, or even the death penalty. Juvenile casesRead More Preventing Juvenile Delinquency Essay1386 Words   |  6 PagesPreventing Juvenile Delinquency The saying is that history often repeats itself. If this is true then society will have to deal with the complex burden of juvenile who eventually become adult criminals. However, if this saying is not true then the community in which juvenile delinquency exist must have the tool necessary to divert the youth in the community. If one is to change delinquent youth’s behavior, they need to variegate the justice system in order to prevent juvenile delinquent recidivismsRead MoreContributing Factors to Juvenile Delinquency1620 Words   |  7 PagesJuvenile delinquency, according to Agnew and Brezina, is the violation of the law by a minor which is any persons under the age of 18 in most states. There are many contributing factors to juvenile delinquency such as domestic issues or stress at school, and there are also four different theories, strain, social learning, control, and labeling, to explain the different prospective of why it is thought that juveniles commence in del inquent behavior. This particular discussion however, is going toRead MoreJuvenile Delinquency Is A Crime967 Words   |  4 PagesJuvenile Delinquency is a crime categorize mainly based on age. Juvenile delinquency the definition under the criminal law it generally refers to behavior which shall be subject to criminal penalties for people age under 18 being implemented. Juvenile delinquency is an increasingly common social problem facing the U.S currently. The problem of juvenile delinquency is also very prominent, and the severity of their crimes have been gaining awareness of the whole society. Poor social environment isRead MoreThe General Strain Theory Of Female Delinquency1253 Words   |  6 Pagestheories. A major theory used to explain female delinquency is the general strain theory (GST). According to Bartollas, â€Å"GST explains female delinquency by contending that many females experience harsh discipline, parental rejection, peer abuse, negative secondary school experience, homelessness, and a strong need for money;† these strains can cause females to cope through delinquent behavior (73). The social learning theory also explains female delinquency as â€Å"some females tend to associate with othersRead MoreJuvenile Delinquency Is An Integral Part Of Criminology1559 Words   |  7 Pagescurb delinquency in juveniles. Children a re expected to be obedient, respectful and imbibe virtues and good quality in them. Due to various reasons children do not follow settled social and legal dictum. Juvenile delinquency, as a legal concept is of recent origin. Juvenile delinquency is an integral part of criminology. The two cannot be separated since one of the reasons for crime and its continuance into adult life is the ineffective control and treatment of juveniles. Juvenile delinquency is aRead MoreJuvenile Delinquency Treatment : Description And Fundamental Principles1452 Words   |  6 PagesJuvenile Delinquency Treatment: Description and Fundamental Principles When treating juvenile delinquency the goal is to punish or rehabilitate the problem children after they have offended and been caught. To punish is to induce pain or payment for misconduct, while rehabilitation revolves around productive work pertaining to a program of education, along with counseling of some nature (Musick, 1995, pg. 233). It is typically assumed that adolescents deserve and require distinct management becauseRead MoreThe Issue Of The Juvenile Justice System Essay1539 Words   |  7 Pages1.1 Introduction The term juvenile is derived from a Latin word Juvenis meaning Young (who has not attained the age of 18 years). A Children have been recognized supremely assets of the Nation. The government of India through its National Policy for Children stated that their nurture and solicitude are our responsibility. Equal opportunities for development to all children during the period of growth should be our aim, for this would serve our larger purpose of reducing inequality and ensuring socialRead MoreJuvenile Delinquency Is A Problem1508 Words   |  7 PagesJuvenile Delinquency When looking into the history of United States and elsewhere juvenile delinquency is a problem and has been one for over a century. Like other systems in place, the system involving juvenile delinquents has gone through many stages. In the case of the juvenile delinquency, it has gone through four stages, with us presently in the fourth. The causes behind juvenile delinquency are still unknown even today. 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Telstra Free Essays

string(33) " necessarily wider market place\." Background Telstra is a descendant of the Post Master General’s (PMG) Department of the Australian Commonwealth Public Service. In 1975 telecommunications and postal functions were divided into two statutory commissions: Telecom Australia and Australia Post. Telecom Australia, the government-owned communications carrier, later merged with a much smaller government body, OTC, then responsible for international calls. We will write a custom essay sample on Telstra or any similar topic only for you Order Now Telecom rebranded itself as Telstra in the early 1990s. Telstra has faced competition since the late 1980s from competing providers. It retains ownership of the fixed-line telephone network, as well as one of two competing pay-tv and data cable networks. Other companies offering fixed-line services must therefore deal with Telstra. Competing telecommunication companies have constantly accused Telstra of overcharging for wholesale access to their networks the ACCC has often agreed but decisions by the regulator are slow. [1] Current Situation Australia’s leading telecommunications and information Services Company, Telstra Corporation Ltd is well poised to deliver a high level of service in the highly competitive communications market in Australia and abroad. Telstra’s service offerings include: – Local, long-distance and international telephony services – Mobile telecommunications services – Data, Internet and online services – Wholesale services to other carriers – Telephone directories – Pay television services Telstra employs approximately 40,000 staff and generates revenues of some US$18 billion in its most recent fiscal year. [2] SWOT Analysis After careful deliberation, a SWOT (strength, weakness, opportunities threats) analysis was developed that was reflected in a selection of OB (Organisational Behaviour) Theories that demonstrate the general abilities and framework of Telstra. All of these theories will be explored further with regard to how they shape policies, provide direction or limit growth in relation to the SWOT analysis (Ref. to Appendix A). Issue Analysis Competition â€Å"Competitors use tactics like price reductions, new product introductions, and advertising campaigns to gain advantage over their rivals. Competition is most intense when there are many direct competitors, when industry growth is slow, or when the product or service cannot be differentiated in some way. † [3] Competition is only a recent challenge for Telstra as it had government protection and maintained an effective monopoly of telecommunications in Australia for many years. However, with the recent deregulation of the market and the increase in players, Telstra has increasingly been threatened with higher competition from competitors. The increase of players in this market will surely cause customers to go ‘shopping’ for the best deals, hence Telstra is being and will be forced further in the future to improve its’ image and offers so as to retain an effective market share. Thus said, the telecommunications industry has changed as global sentiment towards telecommunications has turned negative in recent years, and has come to the stage where the market currently rewards commercial discipline and conservatism within the industry. [4] In the corrections that has followed these events, plus the collapse of the dotcoms and tier 2 Telcos, and the investment rebalancing post the millennium bug era, an estimated 3 trillion US dollars has been wiped off the value of Telco stocks worldwide in the last two years. The Australian industry has not escaped this market reaction, or the pressure that accompanies a sudden slowdown in revenue growth from the exciting ride of the nineties. But in this reporting period so far, the Australian telecommunications industry sees a number of carriers earning reasonable revenues and showing some signs of profit improvement, and many are experiencing growth in customers and market share. Most significantly, the first five years of open competition in Australia have delivered considerable benefits for consumers: lower prices, better service, more investment and innovation, and more choice. 5] According to Telstra staff, five years of open competition has also made Telstra a better company, a better competitor and a better servant of their customers. Telstra had to change and adapt, which they have – and they’re now seeing the benefits. Still, Telstra must retain some level of strength and influence over the telecommunications market as several of Telstra’s competitors complain that Telstra as a company is too large. Supposedly, they cannot compete against Telstra due to its size, range of services, and nationwide coverage. Telstra is too powerful, and its’ competitors are calling for ‘structural separation’, and dismantling Telstra into smaller companies that would run the wholesale network and serve retail customers. [6] Cost Competitiveness Cost competitiveness is best described as keeping costs low in order to achieve profits and prices that are attractive to customers, in which Telstra can offer low prices by managing their costs and keeping them down. This means being efficient, accomplishing their goals by using their resources wisely, and minimizing waste. 7] With regard to cost competitiveness, Telstra is able to compete with the best in the market, although deregulation and the increase in telecommunications companies such as Optus and Vodafone are proving themselves as potential threats to Telstra’s dominance of the telecommunications market in Australia. Telstra continues to deliver on cost control. The cost performance of the company has been disciplined and under pins revenue performance. It is a prerequisite for success in providing value for their customers. Telstra also needs to take into consideration the challenge that sustained technological change creates for Australia’s telecommunications system. In additions, as a geographically vast country with a highly dispersed population, located at a great distance from its trading partners, Australia depends more heavily than other countries do on the quality, efficiency and innovativeness of its telecommunications system. As new technologies expand the benefits telecommunications can bring, Australians in particular, stand to gain from an environment that promotes prompt adoption and widespread use. Within three to five years, it is estimated the process of convergence will offer the greatest opportunities in this respect. â€Å"Convergence†, viewed from a technological perspective, refers to the process by which services that were previously supported over distinct communications infrastructures are integrated around a common, high capacity, digital platform. This brings with it the blurring of boundaries between once-distinct services and the entry of suppliers from previously separate markets into a now combining and necessarily wider market place. You read "Telstra" in category "Papers" [8] From the consumer perspective, convergence brings clear gains. Reliance on a common infrastructure allows efficiencies to be obtained, reducing costs and charges. That infrastructure’s high capacity allows new services to be offered, extending the range of content and applications that consumers can access. At the same time, the merging of markets brings previously separated suppliers into head-on competition – with all the benefits that competition yields. Although potentially a threat for Telstra as it may lose market share in particular areas, it is also an opportunity if it can take dvantage of lowering prices to attract more customers. This will depend on the strength of Telstra’s innovations in drawing customer’s attention, but also on way Telstra can uphold profits while lowering prices without staff cutbacks or branch closures. [9] It is against this backdrop that the impact of regulation needs to be assessed. By adding uncertainty to what is alrea dy a highly uncertain environment, the current regulation of access discourages investment both by Telstra and by Telstra’s competitors. At the same time, the bias – in the direction of trying to set ever lower charges for access seekers, regardless of costs – that has emerged in ACCC decision-making distorts price signals and expectations in ways inimical to efficient investment and to technological change. This lack of any internally consistent, rigorous approach by the ACCC to decisions such as these is, in Telstra’s view, unjustifiable. It is no defence to say, as the ACCC does in its most recent submission to the Commission, that overall Telstra’s PSTN is profitable. Even putting aside the absurdities evident in the manner in which the ACCC has reached this assessment, the ACCC’s argument seems to imply that so long as Telstra is not â€Å"going under†, access pricing decisions can be taken without proper regard to their consequences for Telstra’s ability to recover costs and finance investments. No doubt, this decision comes as a huge threat to Telstra’s competitiveness in the communications industry and Telstra is set to potential lose a large slice of the market share or shareholder confidence, depending on how the company responds to the announcement. The reality is that at the margin, Telstra must allocate its funds among competing uses in the light not of the short term or immediate profitability of the grouping of services they support, but of their return over the lifetime of the assets being acquired. Even if it were the case that Telstra’s PSTN was â€Å"profitable† in some economically relevant sense today, it is the future profitability of the service that counts; and the ever strengthening competition in this area, combined with continued heavy-handed regulatory intervention, hardly makes investment in the CAN attractive when ompared to alternatives. No less importantly, the fact remains that the ACCC’s decisions, by setting access charges below cost, cannot but distort and depress investment in regulated assets, as the return on that investment to Telstra is reduced below the return it yields to consumers and service suppliers as a whole. It is these impacts at the margin, rather than aggregate compa risons of costs and revenues, that are economically relevant. Quality Quality can be measured in terms of performance, additional features, reliability (failure or breakdowns), and conformance to standards, durability, serviceability, and aesthetics. † In addition,† the excellence of a product, including such things as attractiveness, lack of defects, reliability, and long-term dependability. † defines the expectations that many people these days have of companies and consequently, the kind of service that Telstra endeavours to deliver. [10] The importance of quality, and standards for acceptable quality, has increased dramatically in recent years. Firms cannot get by offering poor quality products as they could a few years ago. Customers now demand high quality and value, and generally will accept nothing less. [11] Telstra’s performance in regional and rural Australia is constantly under scrutiny. Telstra welcomes this scrutiny because the level of improvement in service levels and performance in regional, rural and remote Australia over the past two years has been dramatic. [12] In recognition of the special needs of regional customers, Telstra Country Wide â„ ¢ was established in June 2000. According to Telstra, it was one of the best business decisions they ever took. Telstra Country Wide today services three million customers who account for more than $3 billion in revenue to Telstra, no doubt a strength in revenue for Telstra, although raises questions as to whether service is being reduced to make way for increased revenue. [13] Even so, remote customers can now make untimed local calls to community service towns hundreds of kilometres away, which better reflects the reality of life in rural Australia. Mobile coverage now reaches 97% of the population. To achieve this, Telstra has been working with the Federal Government to establish mobile services to smaller towns and to improve the quality of mobile connections nationwide. [14] Speed In the Information Age, speed is everything to nearly everyone, which makes it a priority for Telstra to deliver the kind of services that people expect. While Telstra’s services in rural Australia are often reported to be lacking in terms of connection times for phone and internet, as well as the ability of Telstra staff to respond to customer requests or complaints, new technologies are being sought that can reduce these problems. Hence, how fast can Telstra develop and get a new product to market? How quickly can they respond to customer’s requests? Telstra is far better off if they are faster than the competition and if they can respond quickly to their competitors’ actions. [15] Therefore, Telstra has seen an opportunity in this to respond to people’s needs and increasingly has promoted ‘broadband’ as a viable, effective and efficient way of ensuring speed in communications. Broadband is growing across Australia because people are attracted to faster download times and having a permanent online connection. [16] Broadband enables a high-speed permanent Internet connection. It’s about faster Internet speeds, increased capacity and capabilities and more compelling content. A modem is needed, but there are no dial in access numbers to connect to. [17] Innovations Whether it is a change in technology; a departure from previous ways of doing things or introduction of new products, innovation is something that most uccessful companies possess and use to further either market share or consumer satisfaction. Depending on Telstra’s competitiveness and creativity, innovation can be a huge opportunity in grasping larger market shares and customers, or it can be a threat if other companies are more innovative. Telstra has managed to use innovative ideas to shape its’ success and satisfy consumer demands, some of the latest innovations being the H omeline Plans, Telstra Rewards Options, Homelink ® 1800 and Telstra Mobile CDMA. 18] Homeline plans allows the customer to select options that best suit them, whether they have friends and family close by, in another state or another country and whether they make lots of calls every day or just a few each week, in order to bring about maximum savings. [19] Telstra Rewards Options gives the customer the chance to save 5% or 10% on their phone bill by combining their Telstra home phone, Telstra Mobile and Telstra BigPondâ„ ¢, as well as having the added convenience of only one bill. Homelink ® 1800 makes it easy for a family member to call home – and they don’t need cash or special cards. [20] Telstra Mobile CDMA is used particularly in rural regions of Australia and offers: call clarity and security; network security lock; background noise suppression; and call clarity and security. Because CDMA uses a more sophisticated system of transmitting voice signals, the phone is not dissimilar to talking on a normal phone. What’s more, CDMA signals are almost impossible to decipher if they are intercepted by eavesdroppers, which means conversations are more secure. Increasingly, more of Telstra’s revenues will come from their operations overseas. They will continue to see popular innovations, both overseas and in Australia, that will change the way people work, learn, communicate and receive information and entertainment. [21] In international growth, Telstra’s focus is on business mobiles, data and Internet, particularly in the Asia and Pacific Region, which is where it is felt that a good commercial history and experience there will help in realising opportunities for shareholders. Telstra’s investments in Asia have provided them with a platform for regional growth. [22] Downsizing Put simply, downsizing is the planned elimination of positions or jobs, and has caused its fair share of controversy surrounding companies in recent times that are laying off large numbers of workers and sacrificing customer service at the expense of large profits and boosting investor confidence. [23] Although historically, layoffs tend to affect manufacturing firms and operative level workers in particular, the most recent cycle of downsizing has focused on delivering and eliminating bureaucratic structures, and hence, â€Å"white collar† middle managers have been those chiefly affected. [24] Hence, firms such as Telstra should avoid excessive (cyclical) hiring to help reduce the need to engage in major or multiple downsizings. Beyond that, firms must avoid common mistakes such as making slow, small, frequent layoffs; implementing voluntary early retirement programs that entice the best people to leave; or laying off so many people that company’s work can no longer be performed. [25] Therefore, caution must be sought when laying off any amount of workers, as the company must maintain job satisfaction as a strength as well as be focused on customer service in order to avoid customer dissatisfaction and hence customers going to competitors. 26] Recommendations After reviewing Telstra and comparing what they do with other business similar to theirs, I have put together a new and innovative way for Telstra to revitalise and recreate their business, this will not only improve customer service but also improve productively as this will allow many processes to be completed much faster by not needing to deal with the usual misunderstandings and confusion associated with some of their services. At present Telstra could be said to be in two worlds that of the typical bureaucratic society, which often is seen in public sectors, and that of new technology where by Telstra is highly involved with the introduce of new technology, yet in many ways these changes have results in more issues relating to people not understanding how to use the new technology correctly, this not includes both employees as well as their clients. Such issues as these are common when new technology is introduced, yet with a business such as Telstra which already has a variety of customer service problems, this new technology has added to their worries. The only way that Telstra can overcome these issues is by combining them, to create new innovated ideas that not only still allow human to human interaction but also makes better use of technology to not only improve customer service but also to speed it up. After considering the strengths, weaknesses, opportunities and threats to Telstra with regard to it, it is fair to comment Telstra is well poised to continue to play a large part in the Australasian telecommunications market. While Telstra is by many standards a very successful company, much of that success lay behind government protection. However, with the deregulation of the telecommunications market, the future is less certain for Telstra and more competition may threaten its market share and cause the company to improve its services. However, this should be viewed positively as an opportunity for Telstra to move forward, in particular expanding into Asia, and be seen as a company that can support itself. This increased competition will in time show Telstra’s true strengths and weaknesses in the field of telecommunications and if the company can hold its place in the Australian telecommunications industry. Reference List Interview Five Telstra Employees (They want to remain anonymous) Books – Bateman Snell, Management: Competing in the New Era, McGraw-Hill Irwin, New York, 2002 – Kelly, J. (1969). Organizational Behaviour, USA: Irwin – McShane, S and Travaglione, T. (2003). Organisational Behaviour On The Pacific Rim, Sydney, McGraw-Hill – Robbins, Bergman, Stagg Coulter (2003). Management, 3rd Edition, Pearson Education Australia – Robbins, S. P. , Waters-Marsh, T. , Cacioppe, R. , and Millet, B. (1994). Organisational Behaviour. Leading and Managing in Australia and New Zealand. Sydney: Prentice Hall – Organisational Behaviour. Leading and Managing in Australia and New Zealand. Sydney: Prentice Hall – Sayles, L and Strauss, G. (1966). Human Behaviour In Organizations, USA: Prentice Hall Websites – Dr Ziggy Switkowski, Ex Chief Executive Officer, Telstra Corporation Limited. – Available:http://www. telstra. com. au/newsroom/speech. cfm? 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Available:http://www. connect4. com. au/ar/01/tls01_3. html [ 29/09/05]. – TLS, Telstra Corporation Ltd – Chairman and CEO’s Message – 2001. Available:http://www. conect4. com. au/ar/01/tls01_5. htm [24/09/05]. – TLS, Telstra Corporaton Ltd – Domestic Retail – 2001. Available: http://www. connect4. com. au/ar/01/tls01_8. htm [24/09/05]. – TLS, Telstra Corporation Ltd – How we are Driving Growth to Build Shareholders. Available:http://www. connect4. com. au/ar/01/tls01_6. htm [23/09/05] – Wikipedia Encyclopaedia, Available: http://en. wikipedia. org/wiki/Marketing_research [24/09/05] E – Journals – Brenner, O. C. , Singer, Marc G. Management Quarterly. Washington (1984). Vol. 25, Iss. 2, pg. 14 , 7 pgs (ProQuest database, ANU) – Cooper, R. C. C. C. L. (2002) Does privatization affect corporate culture and employee wellbeing? Journal of Managerial Psychology, 17, 21 – 49 (ProQuest database, ANU) – Dotson, L. (2004) 10 Ways To Improve Your Customer Service – E. C. Pasour, J. (1983) Privatization: Is it the Answer? The Freeman – Lovata, Linda M. MIS Quarterly. Minneapolis. Jun (1987). Vol 11. Iss. 2, pg. 147, 3 pgs (ProQuest database, ANU) – Wettenhall, R. Privatization in Australia: How Much and What Impacts? Canberra, Uni of Canberra. – Simintiras, Antonis C. , Lancaster, Geoffrey A. Management Decision. London (1991). Vol. 29, Iss. 4, pg. 22, 6 pgs (ProQuest database, ANU) Note: Assortments of lectures and tutorial notes have been used from Organisational Behaviour G. Appendixes SWOT Analysis of Telstra |Strengths |Weaknesses | | | |Competitive Pricing |Rural Services | |Global Nature of Competition: competing overseas eg. South-East Asia |Mobile Phone Coverage / Quality | |Internet Access – BigPondâ„ ¢ Home available across Australia for the cost|Broadband Access / Quality | |of a local call. Broadband ADSL | | |CDMA Network Coverage 97. 1% of Australian pop. Largest cellular | | |mobile coverage in Australia | | |Options to suit everyone: Combining Phone/Mobile/ Internet Bills | | |Phone Range (Landline / Mobile) | | |Directories – White Yellow Pages (standard / electronic) | | |Opportunities |Threats | | | | |New / Innovative Products |Increase in Competition (Optus, Vodafone, Transact etc) | |Extend services the market share of Telstra into other counties |Lose of employment due to technology or cut cost measures | |Improving and Expanding product and service offerings in Australia |The government selling the rest of Telstra (privatisation) | ———————– [1] Telstra Facts – http://www. absoluteastronomy. com/encyclopedia/t/te/telstra. htm [24/09/05]. [2] History, Telstra Corporation Ltd – http://www. telstra. com. au/corporate/index. cfm? tR=1 [23/09/05]. [3] Bateman Snell, op. cit, p. 53 [4] Dr Ziggy Switkowski, Ex Chief Executive Officer, Telstra Corporation Limited. Available:http://www. telstra. com. au/newsroom/speech. cfm? Speech=22001 [23 September 2005]. [5] ibid [6] Telstra Just Too Good. Available: http://www. telstra. com. au/regulatory/docs/lr-104969Ziggy_ope_ed_struct_sep. doc [25 September 2005]. [7] Bateman Snell, Management: Competing in the New Era, McGraw-Hill Irwin, New York, 2002, Glossary (G-2) [8] ibid [9] ibid [10] ibid p. 12 [11] Bateman Snell, op. cit, Glossary (G-7) [12] Dr Ziggy Switkowski, Ex Chief Executive Officer, Telstra Corporation Limited. Available:http://www. telstra. com. au/newsroom/speech. cfm? Speech=22001 [23 September 2005]. [13] ibid [14] TLS, Telstra Corporation Ltd – Domestic Retail – 2001. Available: http://www. connect4. com. au/ar/01/tls01_8. htm [24 September 2005]. [15] Bateman Snell, op. cit p. 12 16] Dr Ziggy Switkowski, Ex Chief Executive Officer, Telstra Corporation Limited. Available:http://www. telstra. com. au/newsroom/speech. cfm? Speech=22001 [23 September 2005]. [17] TLS, Telstra Corporation Ltd – How we are Driving Growth to Build Shareholders. Available:http://www. connect4. com. au/ar/01/tls 01_6. htm [23 September 2005]. [18] Bateman Snell, op. cit, Glossary (G-4) [19] Telstra Options. Available: http://www. telstra. com. au/telstraoptions/ [26 September 2005]. [20] ibid [21] Dr Ziggy Switkowski, Ex Chief Executive Officer, Telstra Corporation Limited. Available: ,- !† ? ?  µ  ¶  · E  § ? I I c ) * + – L M N ocUcUcUcEUcEc · iPiPiPiPiPiPi1hchttp://www. telstra. com. au/newsroom/speech. cfm? Speech=22001 [23 September 2005]. [22] TLS, Telstra Corporation Ltd – How we are Driving Growth to Build Shareholders. Available:http://www. connect4. com. au/ar/01/tls01_6. htm [23 September 2005]. [23] Bateman Snell, op. cit, Glossary (G-3) [24] ibid p. 283 [25] TLS, Telstra Corporation Ltd – Chairman and CEO’s Message – 2001. Available:http://www. conect4. com. au/ar/01/tls01_5. htm [24 September 2005]. [26] Cooper, R. C. C. C. L. (2002) Does privatization affect corporate culture and employee wellbeing? Journal of Managerial Ps ychology, 17, 21 – 49 (ProQuest database, ANU) How to cite Telstra, Papers