Identity Social Identity And Self Identity Essay

â€Å"Identity is a multifaceted concept† (Giddens, Appelbaum, Duneier Carr, 2013). It is hard to define identity, as it is how people understand themselves and what is important to them (Giddens, Appelbaum, Duneier Carr, 2013). Identities are complex constructions, as people from different backgrounds will hold different views on the idea of identity. There are two main types of identity: social identity and self-identity. Self-identity is how people view themselves as individuals in relation to the world around them, as it focuses on a person’s characteristics and personality, and social identity refers to the idea of who an individual is, where they came from and their social status within the society. Gender is an important aspect of our social identity as it helps people to conform into a contributing member of society. Unlike sex, which refers to people’s biological differences of being female or male, gender is socially constructed; it is a set of social expectations of how people should act based on their sex (O’shaughnessy Stadler, 2012, p370). Advertising plays an important role in constructing ideologies and social expectation in society, which has a large influences on what people consider as their gender identity. Ideologies exist solely because the society chooses to believe it, as it is how we make sense of the world (O’shaughnessy Stadler, 2012, p371). This essay will focus on three advertisements and discuss how advertising influences and reflects women’sShow MoreRelatedSocial Identity Theory And How Does It Influence Self Esteem2990 Words   |  12 Pages What is social identity theory and how does it influence self-esteem in teens? Lexie Johnson Who are you? Who am I? These philosophical questions often get brought up and debated over by most philosophers from the past and today. 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It was then later developed by Tajfel and Turner in 1971 to help them understand inter group relations. The Social Identity theory assumes that individuals strive to improve their self-image by trying to enhance their self-esteem, through social (in and out groups) and personal identities. There are 4 main concepts within the social identity theory all of which willRead MoreEssay about How do we categorize oneself ?651 Words   |  3 Pagesï » ¿Social Psychology Types of Self and Identity How do we categorize oneself? There are numerous ways to define our identity. During the course of this essay, I will analyse these methods in order to gain a better insight as to how we are able to define our identity and self. Social Psychologists (Tajfel and Turner, 1986; Hogg and Abrams, 1988) have long argued that there are two distinctive identity groups that help to define types of self. These two groups are social and personal identity. 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